I'm a product designer with a passion for transforming complexity into elegance.
Based in Toronto, Canada, I specialize in crafting intuitive experiences that bridge the gap between human needs and intricate systems.
Since 2018, I've been at the forefront of designing impactful B2B, B2C, and B2B2C solutions in retail, e-commerce, and technology sectors. My expertise lies in leading projects from concept to launch (0 to 1), turning complex challenges into user-friendly products that drive business growth.
Developing end-to-end, innovative solutions and services that significantly increase ancillary revenues for airlines while empowering travellers with personalized and stress-free experiences.
@ Guestlogix
Designing an innovative App-based HOV validation solution for carpoolers and highway agencies across North America
@ RideFlag Technologies
Delivering UI and Visual Design for marketing and product design development
@ Synaptive Medical
I have a background in architecture and have been fortunate enough to work in both Asian and North American firms. These experiences have allowed me to work closely with customers, engineers, content writers, and stakeholders. The real-world work experiences have also trained me to empower users while addressing complex problems with solutions that drive business goals.
Want to see what I can do beyond the flat screen? View my architecture portfolio below!
University of Toronto, 2019-2022
University of Waterloo, 2014-2019
